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Economy wins, environment loses? Survey finds consumers now would rather make their homes prettier than energy-efficient

44002510A new national survey released today finds Americans once again prefer aesthetic
home improvements – a refinished kitchen or bathroom – over money-saving
improvements, such as energy-efficient windows or a high-efficiency furnace. 

 The survey, the fifth annual Energy Pulse survey conducted by Shelton Group,
found that consumers are reverting to their old priorities as the recession
wanes – perhaps at the expense of the environment. 

"Energy efficiency is back to playing second fiddle, competing with more visible
and exciting home improvement projects," said Suzanne Shelton, whose firm
conducted the study. "Anyone selling energy-efficient products must either focus
heavily on the aesthetic or comfort aspects of their products or play up their
environmental benefits in a big way."


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