In remodeling, does spelling matter?

Written By: Kathy Price-Robinson - Oct• 30•07

Licensedinsured2_2You might think I'm making this up, but I actually saw the words to your right on a contractor's website. And it is an actual licensed contractor, with a freshly minted license number.

But when I saw this website, with the misspelled words, red flags went up.

Is it just because I'm a writer that I care about spelling, grammar and punctuation? Or do infractions like "licens & insurd" on a contractor's website or brochure indicate a deeper reality? Or are these things irrelevant in the world of remodeling?

So, does spelling matter? Would these words on a website cause you alarm?

Or would you figure this is an unsophisticated contractor from whom you could get a good deal, and who needs a contractor with a master's degree anyway?

What do you think?

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5 Comments

  1. David Kean says:

    If someone does not take the time to spell-check items to be posted on their website information it does not bode well for their attention to detail.
    Know Tank Yu.

  2. BAM says:

    Poor spelling is a big red flag for me. As an example, if the contractor can’t spell, how can I feel assured that he can do the math to provide me with an accurate estimate?

  3. I think the contractor wanted to do four things when he (or she) put that message up.
    1. Be funny
    2. Get your attention.
    3. Make you remember.
    4. Have people talk about it.
    He (or she) succeeded on all counts.
    I’m going to have to try that.
    Carl Heldmann

  4. lil_gaucha says:

    I don’t know. I personally would have big red flags go up. I do any time I get a brochure or e-mail with misspellings and typos.
    But is it fair? I don’t know this person. He or she may have some kind of learning disability or have learned English as a second language.
    I think I’d probably go with someone else, but send them an e-mail alerting them to the problem. A web site (or not having one at all) is used more and more by potential customers trying to find extra ways to check out the professionalism, reputation and previous work of contractors and other workers. It’s definitely in this guy’s (or gal’s) best interest to fix it.

  5. Stop The Madness says:

    No matter if I’m reading an advertisement, a menu, etc., I believe that the way one reflects themselves/their business in print speaks volumes. It says that they didn’t take the time to make sure it was right. It even suggests that they probably don’t really even HAVE a license if they couldn’t bother to glance at the piece of paper they’ve received. This contractor’s ad telegraphs a clear lack of attention to detail, whether or not that’s actually the case in his actual work product.
    Being a non-native speaker is no excuse. I have a degree in Spanish but it is certainly not my native language. Were I to publish something in Spanish, there are a million dictionaries and internet translation sites to consult if I were unsure of a word’s spelling.
    Thanks for bringing up this topic. It’s one of my pet peeves (imagine me trying to weed through the internet dating sites…oy vey). I’ve only bothered to contact someone one time about a spelling error: a realtor was driving me crazy by advertising future condo developments as “Comming Soon”.

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