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In remodeling, does spelling matter?

Licensedinsured2_2You might think I'm making this up, but I actually saw the words to your right on a contractor's website. And it is an actual licensed contractor, with a freshly minted license number.

But when I saw this website, with the misspelled words, red flags went up.

Is it just because I'm a writer that I care about spelling, grammar and punctuation? Or do infractions like "licens & insurd" on a contractor's website or brochure indicate a deeper reality? Or are these things irrelevant in the world of remodeling?

So, does spelling matter? Would these words on a website cause you alarm?

Or would you figure this is an unsophisticated contractor from whom you could get a good deal, and who needs a contractor with a master's degree anyway?

What do you think?

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