More than 95% of consumer products marketed as “green,” including all toys surveyed, make misleading or inaccurate claims, says a report today.
The number of products claiming to be green increased 73% since 2009, according to a survey by TerraChoice,an Ottawa-based marketing firm owned mostly by Underwriters Laboratory of Canada. The UL network does independent product testing and certification.
“The biggest sin is making claims without any proof,” says Scot Case of UL Environment, adding that companies want consumers to “just trust them.” The report finds “vagueness” is the second-leading problem (a shampoo claimed it was “mother-earth approved”) in “greenwashing” — a term that refers to misleading, false or unproven green claims.
Read the whole story at: content.usatoday.com