Economy Wins, Environment loses? Survey Finds Consumers Now Would Rather Make their Homes Prettier Than Energy-efficient

44002510A new national survey released today finds Americans once again prefer aesthetic home improvements – a refinished kitchen or bathroom – over money-saving improvements, such as energy-efficient windows or a high-efficiency furnace.

The survey, the fifth annual Energy Pulse survey conducted by Shelton Group, found that consumers are reverting to their old priorities as the recession wanes – perhaps at the expense of the environment.

“Energy efficiency is back to playing second fiddle, competing with more visible and exciting home improvement projects,” said Suzanne Shelton, whose firm conducted the study. “Anyone selling energy-efficient products must either focus heavily on the aesthetic or comfort aspects of their products or play up their environmental benefits in a big way.”

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